Statistics and studies gathered by market researchers, trade publications, scientific journals, and government databases. Provides quantitative facts on agriculture, finance, politics, technology, health, public opinion, and market research.
Detailed demographic data on millions of U.S. businesses and consumers. Includes US census data, retail spending, consumer expenditures, and market segmentation groupings, as well as a mapping tool that maps business and residential search results to create custom geographies and view demographic variables
Business and residential tool for demographic data, goes down to city or neighborhood level. Identify markets and audiences in your community. Strong tool that supports small business and local economic development activities, for business and non-profits.
Infused with multidisciplinary examples, humor, and a healthy dose of irreverence, Fallon helps emerging researchers successfully navigate the intellectual and emotional challenges of writing quantitative research reports. After reinforcing foundations in methodology, statistics, and writing in the first section of the book, emerging researchers work through a series of questions to construct their research report. The final section contains sample papers generated by undergraduates illustrating three major forms of quantitative research--primary data collection, secondary data analysis, and content analysis.
The ability to summarise data, compare models and apply computer-based analysis tools are vital skills necessary for studying and working in the physical sciences. This textbook supports undergraduate students as they develop and enhance these skills.